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Rick & Moss 




All Positive Dog Services offers a wide range of dog behaviour and training services to owners living in Hereford, Leominster, Ludlow and surrounding areas. Our training and behaviour classes have a fun, friendly atmosphere and are designed to help owners develop positive relationships with their dogs. 


Having grown up with dogs in The Netherlands, Rick knew from a very young age that he wanted to work with dogs some day. He became fascinated by the behaviour of dogs and completed a Masters' Clinical Psychology (MSc) Degree (as there were no Animal Behaviour qualifications at the time).

Rick has a wealth of experience working within the Rehabilitation Department at Battersea Dogs & Cats Home, as a Higher Education Lecturer teaching canine behaviour and also managing the dog department at one of the largest rescue centres in The Netherlands. 

After encountering many dog behavioural problems through his work, Rick moved back to the UK, with a dream to help dogs and their owners and prevent them from ending up in rescue centres. And so began All Positive Dog Services...

Rick is an accredited Trainer & Faculty Advisor for the Victoria Stilwell Academy, as well as a full member of the British Psychological Society (member 247659), Pet Professionals Guild (number 45960150), International Association Animal Behavior Consultants (IAABC) and the Dog Welfare Alliance. He continues to attend courses and conferences each year with some of the world's top dog trainers. 


Sam met Rick at Battersea Dogs & Cats Home, whilst she was working with the Cat Behaviour department. Sam was involved in rehoming and assessing both cats and dogs.

With a HND in Animal Science & Behaviour, Sam has worked as a Lecturer in Animal Behaviour and as a Cat Department Manager at one of the largest European rescue centres in The Netherlands: focusing on behavioural assessment, procedures and rehoming. 

Sam currently works as a Behaviour & Training Retail Advisor at Leominster Pet Centre, and often helps Rick behind-the-scenes with his admin tasks. She has recently taken on the role of Assistant Trainer alongside Rick and Iain, and will be in charge of some new services including the Puppy Pre School.


Moss is our 2 year old Collie, who often attends classes with Rick and acts as a model in our training videos. As an RSPCA rescue, he needed a lot of help and support to get used to his owners. He LOVES playing with other dogs and herding his pretend sheep! 


Charlotte completed a degree course in Veterinary Health Studies at university, before working in practice as a Veterinary Nurse. In 2010, she qualified in Small Animal Hydrotherapy and founded Woozelbears, which is now the largest canine hydrotherapy company in the UK.

Charlotte is a qualified Veterinary Physiotherapist and has developed several rehabilitation qualifications for the sector. She is also a lead author, trainer and clinical assessor for one of the UK’s largest training providers. Charlotte has 5 dogs and enjoys showing off her Newfoundlands and agility work with her two pointers.

Charlotte is a member of the Canine Hydrotherapy Association, the Institute of Registered Veterinary & Animal Physiotherapists and the Institute of Canine Hydrotherapy. As a leading specialist in canine conditioning, Charlotte offers courses and workshops in canine fitness and wellbeing, as well as sports performance. 


Iain has been involved with dogs since he was a child. His first dog was a retired racing Greyhound who went everywhere with him. Over the past 20 years, he has owned several dogs of various breeds and sizes and has trained them in general life skills, obedience and agility.

Iain's main passion is agility and he has been competing since 2008. In 2010, he passed his judges exam and now works as an Agility Judge at numerous Kennel Club, UKA (UK Agility) and independent events.

In October 2010, he became an Agility Club Approved Instructor (ACAI), and in 2013 he successfully completed the Lauren Langman Approved Agility Instructor (LLAAI) programme (levels 1-3) and the Agility 1st Instructor course. In 2015, Iain began working on the Certified Canine Fitness Trainer programme, graduating in April 2016. In 2016-2017, he completed a Professional Level 6 Diploma in Small Animal Physiotherapy & Rehabilitation.

Iain currently has 5 dogs: 3 Border Collies and 2 Miniature American Shepherds. With Nami, one of his Mini American Shepherds, he currently competes at the highest level in agility (GR7) and at the try-outs for our international teams. He has a young Border Collie puppy, Juju, who he is training up to be his next agility star.

Iain believes that whether you do agility 'just for fun' or to compete at an international stage, it is important you start with the right foundations in place. He teaches all levels of agility in a fun, reward-based way.