Moss & Rick 




All Positive Dog Services provides behaviour and training services in Hereford, Leominster and surrounding  areas. The classes have a fun, friendly atmosphere and are designed to help owners develop their relationship with their dog. 


Having grown up with dogs in The Netherlands, Rick knew from a very young age he was going to work with them one day. He was fascinated by the behaviour of dogs and (as there were no Animal Behaviour qualifications at the time) he decided to complete a Masters Clinical Psychology (MSc) Degree. 

Rick has notable experience working in the Rehabilitation Department at Battersea Cats and Dogs Home in London, as a Lecturer in Higher Education teaching canine behaviour and writing Degree course material and managing the dog department at one of the largest rescue centres in The Netherlands. 


After Rick had experienced and encountered many behavioural problems in dogs through his work, he moved back to the UK, deciding he wanted to help dogs and their owners to stop dogs ending up in rescue centres and so began All Positive Dog Services.

Rick has become an accredited trainer and Faculty Advisor for for the Victoria Stilwell Academy, is a full member of the British Psychological Society (member 247659), Pet Professionals Guild (number 45960150), International Association Animal Behavior Consultants (IAABC) and the Dog Welfare Alliance and continues to attend courses and conferences each year with some of the world's top trainers. 


Sam met Rick at Battersea Dog and Cats Home when she was working with the cat behaviour department and involved in rehoming and assessing both cats and dogs.

With a HND in Animal Science & Behaviour, Sam has worked as a Lecturer in Animal Behaviour and as a Manager of a Cat Department at one of the largest European rescue centres in The Netherlands, focusing on behavioural assessment, procedures and rehoming. 

Sam is currently a behaviour and training retail advisor at Leominster Pet Centre and is often behind the scenes organising Rick and the admin! 


Moss is our 1 year old Collie who is often seen with Rick attending classes and being a model in training videos! As an RSPCA rescue he needed help and support to get used to the human world. He LOVES other dogs, and practising herding his pretend sheep! 


Charlotte completed Veterinary Health Studies at university before working in practice in a veterinary nursing role. In 2010 she qualified in Small Animal Hydrotherapy and founded Woozelbears, which is now the largest canine hydrotherapy company in the UK.

Charlotte is also a qualified Veterinary Physiotherapist and has developed several rehabilitation qualifications for the sector and is a lead author, trainer and clinical assessor for one of the UK’s largest training providers. Charlotte has 5 dogs and enjoys showing her newfoundlands, and agility and scentwork with her two pointers.


Charlotte is a member of the Canine Hydrotherapy Association, the Institute of Registered Veterinary and Animal  Physiotherapists and the Institute of Canine Hydrotherapy. 

As a leading specialist in canine conditioning Charlotte has joined our team to offer courses and workshops for canine fitness and well-being as well as sports performance. 


Alice is the founder & owner of The Wise Owl, providing Web Design, Social Media Management, Graphic Design and Business Optimisation services. She lives on a farm in Mid Wales with her partner where they also manage Hush Hush Glamping and Fostings Alpacas together.


Alice knew animals were going to be a passion in her life from a young age and after achieving A-Levels attained her Level 3 Extended Diploma in Animal Care at Hartpury College and went onto gain her APMPMQ Project Management Qualification as well as an ILM Level 5 Leadership & Management Qualification. Alice has worked with Sam previously at Leominster Pet Centre and as a fellow Manager at the Small Breeds Farm Park & Owl Centre. 


As a tech and organisational whizz, Alice has joined our team to provide support with our social media planning, web design and some background tasks to keep us organised and allow us more time to spend with you, our lovely clients.  

All Positive Dog Services Training & Behaviour Centre

Unit 3 Upper Buskwood Farm

Hope Under Dinmore, Leominster

Herefordshire, HR6 0PX

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© Allpositive Dog Services 2020